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CROSS MEDIA

PYX Innovation LAB's R&D experts provide IMC business
solutions through the various media.

SPACE & INSTALLATION

SPACE & INSTALLATION

[4D] YEOSU EXPO IN KOREA 2012 / HYUNDAI MOTOR GROUP

Client :Hyundai Motor Group / Agency :Innocean Worldwide

YEOSU EXPO IN KOREA 2012

Through PYX Innovation LAB's R&D process, we created 3dimentional Hyper Matrix which is made up of 3860 cubes. It is the biggest Hyper Matrix in size - width 20M, height 12M, Depth 12 M. It is a moving wall with cubes that react to videos so that without wearing 3D glasses,

SPACE & INSTALLATION

[4D] YEOSU EXPO IN KOREA 2012 / HYUNDAI MOTOR GROUP

SPACE & INSTALLATION

  • DDP / Digital Garden

    Client :
    서울디자인재단
    Agency :
    Design House

  • SIMONE ART FENCE 2nd / 2014

    Client :
    SIMONE 0914
    Agency :
    Innocean worldwide

    Art wall for flagship store construction.

  • SIMONE ART FENCE 1st / 2014

    Client :
    SIMONE 0914
    Agency :
    Innocean worldwide

    Art wall for flagship store construction.

  • MEDIA WALL IN WEC / S-OIL

    Client :
    S-oil
    Agency :
    Cheil

    Exhibition Wall at the World Energy Exhibition. We designed the booth and installed wide screen for 5K high resolution media wall. Its contents were artistic pieces to express S OILS’s “Human Energy” in abstract media form.

  • SEOUL, SHANGHAI MOTORSHOW / KIA

    Client :
    Kia Motors
    Agency :
    Innocean Worldwide

    Opening and main show video for KIA Motors We tried to make an unique display presentation so designed a stage that could interact with the screen behind to get viewers’ attention with its high resolution video contents.

  • IFA LG

    Client :
    LG Electronics
    Agency :
    LBEST

    Using the motion sensor , the presenter is able to play with the video and presentation materials on its screen. With the help of the IR sensor and the table, we were able to create the presentation active and exciting. The concept is similar to the film “Minority Report” where Tom Cruise is using his hand to display and watch his files.

CONTENTS FOR WEB & MOBILE

CONTENTS FOR WEB & MOBILE

Client :KIA MOTORS

CERATO KOUP VIRAL MOVIE / KIA MOTORS

KIA Motor’s first interactive film. Made up of 6 different episodes and the users are able to select the stories based on their choices. We provided the concept, storyboarding, idea development, production to post and finalization.

CONTENTS FOR WEB & MOBILE

CONTENTS FOR WEB & MOBILE

3D & HIGH DEFINITION

3D & HIGH DEFINITION

Client :SAMSUNG / Agency :CHEIL

MEDIA WALL / SAMSUNG

Currently placed in Samsung Electronics Promotion Gallery – D’ Light with the size of 14.6M Width x 2.8M Height. Its total resolution at 11,520 x 2,160 pixel (which is made up of 12K). We chose four exotic locations in Korea and shot with Samsung NX camera for 12 days (average of 14 hours of shooting / total moving distance 2,153 km) Total of 362.880 pictures – we used a time-lapse and installed this media wall.

3D & HIGH DEFINITION

3D & HIGH DEFINITION

IMC

IMC

Client :Hyundai Motor Group / Agency :Innocean worldwide

HYUNDAI WISH BALL CAMPAIGN

We wanted to make this blind boy’s dream come true through the event that Korean people could actively participate during the New Year’s celebration. At Gangnam station area, we gathered people to write their wishes in the WISHBALL. Every ball counted for the concert to make it happen and people lit up their WISHBALL up in the air. From the concept, stage design, and event organization, we tried to make this boy’s dream come true.

IMC

IMC

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