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CROSS MEDIA

픽스이노베이션랩은 다변화 되는 미디어의 변화 속에서도
언제나 최적화된 콘텐츠 솔루션을 제공합니다.

PYX INNOVATION LAB provides fully optimized contents solution
under rapid change of media industries.

SPACE & INSTALLATION

SPACE & INSTALLATION

Client :KIA Motors / Agency :Innocean Worldwide

KIA BEAT360 - Interactive Media Zone

The ‘INTEREACTIVE MEDIA ZONE’ is the main content of BEAT360, the first Brandspace by KIA. A promotional film is screened on a 13m curved LED screen with a turntable linked to the film- introducing KIA’s new sedan Stinger, and tells a story of future driving technology.

SPACE & INSTALLATION

SPACE & INSTALLATION

  • KIA BEAT360 - Digital Docent

    Client :
    KIA Motors
    Agency :
    Innocean Worldwide

    In BEAT 360, Digital Docents are shown through the *Hololens and guides the visitors through the Brandspace by KIA.

  • Hyundai Motor Studio Goyang - SAFETY

    Client :
    Hyundai Motor Group
    Agency :
    Innocean Worldwide

    The Hyundai Motors safety technology and car crash test is displayed on a 20meter three sided screen. An actual test car that was used in the crash test, is displayed on a turntable, enhancing the viewing experience.

  • Hyundai Motor Studio Goyang - WINDLAB

    Client :
    Hyundai Motor Group
    Agency :
    Innocean Worldwide

    Aerodynamic design by Hyundai Motors. Illustrates the Hyundai Motors design that minimizes air resistance.

  • Everland Panda World

    Client :
    Everland

    A width 9m, height 1.7m 360 degrees ring screen in the waiting hall of PANDA WORLD in Everland. Composed of thirty-six 60 inch Curved TVs, with 30K ultra-high resolution animation.

  • Coex Underworld Panorama

    Client :
    Coex

    Korea’s largest Panorama Display in COEX. A 28K Media Wall Content composed of 272 55inch LCD screens in a 100meter hallway.

  • YEOSU EXPO IN KOREA 2012

    Client :
    Hyundai Motor Group
    Agency :
    Innocean Worldwide

    3 Dimensional Hyper Matrix, thousands of moving cubes in a geometric shape arranged into a projection mapping.- width 20M, height 12M, Depth 12 M.

  • DDP / Digital Garden

    Client :
    서울디자인재단
    Agency :
    Design House

  • SIMONE ART FENCE 2nd / 2014

    Client :
    SIMONE 0914
    Agency :
    Innocean worldwide

    Art wall for flagship store construction.

CONTENTS FOR WEB & MOBILE

CONTENTS FOR WEB & MOBILE

Client :KIA MOTORS

CERATO KOUP VIRAL MOVIE / KIA MOTORS

KIA Motor’s first interactive film. Made up of 6 different episodes and the users are able to select the stories based on their choices. We provided the concept, storyboarding, idea development, production to post and finalization.

CONTENTS FOR WEB & MOBILE

CONTENTS FOR WEB & MOBILE

3D & HIGH DEFINITION

3D & HIGH DEFINITION

Client :SAMSUNG / Agency :CHEIL

MEDIA WALL / SAMSUNG

Currently placed in Samsung Electronics Promotion Gallery – D’ Light with the size of 14.6M Width x 2.8M Height. Its total resolution at 11,520 x 2,160 pixel (which is made up of 12K). Total of 362.880 pictures – we used a time-lapse and installed this media wall.

3D & HIGH DEFINITION

3D & HIGH DEFINITION

IMC

IMC

Client :Hyundai Motor Group / Agency :Innocean worldwide

HYUNDAI WISH BALL CAMPAIGN

A dream come true for the blind boy: At the event of New Year’s celebration a crowd of people gathered at the center of Seoul to fly up the wish ball covered with all their hopes and wishes. Among them here is our boy standing with his precious dream. Would his dream remain a dream or would the wish ball make it happen?

IMC

IMC

  • koreat_mingles

    What is KOREAT? What are the Korea’s best restaurants of the year? KOREAT is the restaurant ranking list selectively chosen by the food industry experts of Korea, and at the same time it is the festival to experience the best Korean gourmet. Chef Mingoo Kang has commented that “Korean cuisine is unique in that various seasonings are used.” He expands the criteria of spices as he combines foreign food ingredients to Korean traditional spices. “If you mix doenjang powder with Italian parmigiana (Parmesan) cheese and use this mixture to season food, a complex and rich flavor is created.”

  • 설련화

    Tv series aired in SBS based on the chinese old tales about the thousands years of great time warp love story starring 지진희, 이지아

  • Sky Sea Cruise Performance

    Client :
    Sky Sea Cruise

  • VALENTINE PROMOTION CONTENTS / VALENTIN

    Client :
    VALENTINE

  • 2013 RIDER’s PARTY

    Client :
    MANDO FOOTLOOSE

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